You are here: silicon.com > Networks > Mobile & Wireless

Mobile & Wireless

Orange SMS glow tent wows Glastonbury-goers

And it wasn't the stolen veterinary tranquilisers messing with their minds...

By Will Sturgeon

Published: 28 June 2004 17:10 BST

Mobile phone operator Orange eased the headaches of some festival goers at Glastonbury this past weekend with an innovation that makes it easy to find a tent in a crowded field of similar canvas domes.

An antenna and light fitted inside specially branded Orange 'Text Me Home' tents means that music fans returning to their tent after hours spent in front of the main stage can text their tent and activate the light - thus letting it shine out like a beacon among less high-tech temporary domiciles.

Orange took 20 of the dome tents to the annual festival in the Vale of Avalon and impressed assorted festival fans with the ease of locating the tents.

And, in keeping with a time-honoured tradition of tent-theft at Glastonbury, a spokesman for Orange admitted the company had returned with fewer tents than it had set out with.

The spokesman said Orange currently has no plans to make the tents commercially available. While it may happen "in the future" the operator plans to use the tents as competition prizes and for demonstration purposes, according to the spokesman.

  1. Zones
  2. Management
  3. Networks
  4. Software
  5. IT Services
  6. Hardware
  1. Verticals
  2. Public Sector
  3. Financial Services
  4. Retail & Leisure
Read and write about internet access at the airports of the world at atlarge.com. Be the first to rate an airport, win champagne...


  • Jobs
Defence/Aerospace Embedded/application development Project Manager

Candidates will be considered from a Tech & innovation or communications back ground. Based in the Peterborough area my client provide various ...

Product Manager - London, with Travel

Fans can buy and sell live entertainment tickets for sport, music, theatre and other live events - at open market prices - in a safe and trusted ...

Inside Sales Representative

Administrative queries - Demonstrate an ability to be creative, to manage margin, loans, freight recovery, and payment issues - Develop relationships ...

CIO50 2008
The silicon.com CIO50 2008 profiles the most influential and innovative tech chiefs in the UK across all industries and organisation size, from the biggest FTSE100 companies to high growth dot-com start ups and the public sector. The list was voted on by the UK CIO community and a panel of experts. Find out more in our latest special report.





Quick Sitemap Links: