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Sony and Ericsson launch mobile brand

Creative geniuses come up with a real cracker...

By Ian Jones

Published: 2 October 2001 08:50 GMT

Ericsson and Sony have finally launched the brand designed to take on the might of Nokia, and it is... wait for it... Sony Ericsson.

The creative marketing geniuses at the much-lauded joint venture took more than five months to come up with the name.

The Scandinavian and Japanese giants hope to gobble up market share from arch-rivals Motorola and Nokia at such a rate, the become the world leader within five years.

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