By John Oates
Published: 14 September 1998 00:15 GMT
Siemens is trying to shake off its staid image by hiring Jean-Paul Gaultier for its forthcoming TV adverts.
The German phone manufacturer will also get the French designer to create a dress based on a mobile phone theme.
The slogan for the ads is 'be inspired'. Other celebrities will also be drafted in, including violinist Vanessa Mae who is reportedly composing an ode to a mobile phone.
Siemens plans to sell mobiles with a wooden veneer - it claims research has found that people are not interested in the technology of phones but in the brand image and aesthetics.
You will require experience in the following - Testing of firmware Hardware and software integration User interface experience - mobile phones ...
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