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Apple hopes iPod sales will be mall-adjusted
A Christmas sales boom will be music to Jobs' ears...

By Ian Fried

Published: Friday 25 October 2002

Apple plans to start selling its iPod digital music player at branches of the US chainstore Target.

The move represents a broadening of Apple's distribution network for the popular MP3 player just in time for the Christmas sales peak.

Needham analyst, and Apple investor, Charles Wolf, said: "It could save the December quarter given the sorry state of home PC sales."

Wolf estimated that Apple might be able to sell as many as half a million of the devices this quarter, assuming that the company can grab about 15 per cent of the world market for portable music players - estimated at being around four million devices.

If it achieves this, Wolf said, Apple might be able to do better than its recent estimate, which predicted sales for the quarter would be "slightly up" from the preceding three-month period.

Ian Fried writes for News.com