Michael

Denmark

IT-slave

Anybody who's been in Legoland, Denmark (whether as a tourist from another country or just visiting) during 'main-season' knows what it's like to be in Legoland: lots of people, lots of 'opportunities' to get away from the people you're with (friends, family and yes: even your kids).

Introducing the RFID-bracelet (you actually get to *pay* for the service...) is a brilliant idea to keep track of the 1-x children you bring along to the place.

I have been visiting the LEGO 'country' 2-5 times each season with my son (he's now 7, we started to go there when he was 3), and sometimes he asks a friend to join, or he's going with a friend and his family.

During those 20+ visits, I lost track of him *once* for approx. 10 minutes, and believe me: it was not a nice experience...

Of course, now he knows the place extremely well, and he also understands that if a situation where we're seperated should ever occur again, we have a certain place we'll meet.

I cannot figure out if the article thinks it's a bad idea to have your children tagged in a place like Legoland.
The place is growing bigger every year (there's actually room for it) and since I visited it as a kid for the first time 30-something years ago, it has at least grown four times bigger.

For the first-time visitor and/or tourist, the RFID-bracelet is a good idea.

I don't care if Legoland is using the RFID-data to keep track of what rides are the most popular, where people spend time etc.etc.
I'm sure they somehow knows that already - RFID or not.