Simon Cox

London

Cyberpundit

Will the retail industry listen to this advice? Its a bit lame - don't collect info that you don't need - retailers will justify all the data as being needed and its a data junkies dream come true. They are not going to delete valuable data that might be really usefull in 2 years time just because they cannot use it today. The question for me though is how are they going to advise consumers how to eliminate the tags when there may be hundreds or thousand of products each with a different way of integrating the tag.