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Dell dives into printer market

Signs on the dotted line with Lexmark...

By John G Spooner

Published: 25 September 2002 17:05 BST

Dell Computer has inked an agreement with Lexmark International Group to sell printers.

Dell confirmed analyst speculation yesterday, admitting it has reached an agreement to work with the printer maker to create a line of Dell-branded inkjet and laser printers. The companies will also create a line of Dell-branded printer supplies, such as ink cartridges. All of the new products will be sold directly to customers.

Financial terms of the deal were not disclosed.

Dell had been widely expected to begin working with Lexmark to bring a line of Dell printers to market.

Under the deal, the first move will be for Dell to make Lexmark its preferred supplier of printers during the holiday-shopping season.

John G Spooner writes for News.com

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