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AOL promotion hits high street
ISPs go head-to-head in offline distribution market...

By Heather McLean

Published: Tuesday 09 October 2001

AOL has struck a distribution deal with Kingfisher to put the ISP's free CD-ROM in B&Q and Comet shops in the UK.

The deal gives Kingfisher major promotion rights through the ISP's UK online services, while AOL gets publicity in the offline distribution market.

A free trial of AOL's CD-ROM will be promoted in the 260 Comet and 309 B&Q stores.

The ISP will attempt to rival Freeserve's similar deal with Dixons and PC World, which was extended yesterday.

B&Q will become a commercial partner and content provider for AOL's house and home channel and the lifestyle channel on Compuserve.