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Broadband & ISPs

By Natasha Lomas

Published: Monday 14 July 2008


Name

Ralph Beales


Location

Close to telephone exchange


Occupation

Enjoying two lots of 8MB links


Comment

Bit of a non-story chaps (and chapessess)

Marketing have been using the 99p ploy for years to sell. I know lots of people who see £9.99 and say..."it's nine pounds.." it is of course, ten pounds, 'cos you can't 8 Black-Jacks/FruitSalads for a penny any more, so a penny is no longer worth a quarter-pint of mile ;)

So, people actually don't read the "up to" bit of the advertising blurb? Gosh, there's a surprise, they probaly rush put and buy a transformer car fo the telly, becuase it's packed full of goodies, ignoring the small-print stating model shown is actually 50% more expensive than the headline price. Same with Broadband.



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