Dan Zamoyski

Derbyshire

Management Consultant

Interesting insight, Natasha, but is the lower uptake among lower income and ethnic groups merely due to cost of broadband, or simply the possibility that there is no computer in these households? Income may still of course be a primary issue, but not necessarily just due to the cost of broadband.

As a rural market-town dweller in Derbyshire, we are still waiting for the unbundling to take place at our exchange, so we can get a non-BT speed of more than 2.2meg. Sadly, the urban/rural divide certainly still does exist! And I'm sure, like you say, it is due to the greedy providers setting their desired ROI's at too high a level to satisfy rural employers and residents.