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Broadband & ISPs

By Jo Best

Published: Tuesday 11 April 2006


Name

Anonymous


Location

Milton Keynes


Occupation

System Manager


Comment

This is a clever marketing ploy from a clever marketing team. However, the UK is probably the most competitive market for broadband in the world and this is just one more low-price offer in a crowded market. It's important to look behind the detail of some of the marketing hype and here are some of the facts you should be aware of:

· The Carphone Warehouse offer is not available in one third of the country. Anyone living outside an urban centre has to pay an extra £9.99 charge.

· After the first two weeks, a 20 minute call to the Carphone Warehouse technical helpdesk costs £10, compared to 60p with BT.

· Carphone Warehouse's service isn't really "free" - they are charging all their customers a £29.99 "connection fee" and you have to sign up to a calls package costing £20.99 a month.



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