Rural fat pipe claims - "beggars belief"

An Ofcom report claiming the closure of the digital divide between rural and urban areas in the UK has been dismissed by a rural economy organisation.

Last week's The Nations & Regions Communications Market 2008 report suggested that a greater proportion of rural than urban households now has access to high-speed internet - a major reversal of previous impressions of the divide. According to the Country Land & Business Association (CLA), however, the claim "beggars belief".

The CLA released a statement in which it suggested the report "fails to take into account that broadband connections often do not deliver the high speeds advertised, and also that many rural businesses cannot get broadband at all because they are too far from their local telephone exchange".

William Worsley, deputy president of the CLA: "Suggestions that the broadband divide has closed are simply not true. The digital divide is about availability and the fact remains that, in a significant number of rural areas, ADSL broadband access is simply not available. The existing internet access speeds are often appallingly slow, hitting the viability of businesses."

Worsley went on to claim that the CLA was being contacted increasingly by rural businesses who felt at a competitive disadvantage to nearby rivals because they could not get a "cheap and reliable ADSL service".

Worsley added: "We are worried that anyone reading coverage of the Ofcom report will get a distorted view of the true picture. Everything is not rosy with broadband in the countryside, despite Ofcom's wanton optimism."

On Monday, Ofcom defended its report, a spokesperson said: "All we stated was that rural households now have overtaken urban homes when it comes to broadband take-up, ending this particular geographical divide."

The spokesperson added: "That is not to say that other divides will not appear in the future - differences in broadband speeds between urban and rural areas, for example," adding that Ofcom's reports had "already very clearly identified social disparities in the take-up of digital communication services".

The spokesperson said: "However, it is entirely appropriate to report, with firm statistical evidence, that 59 per cent of rural households now have broadband, compared to 57 per cent of urban households, which is a significant turnaround."

Original article: Ofcom's rural broadband claim disputed from ZDNet UK