
Will people trust it?
By Dan Ilett
Published: 31 August 2006 15:30 GMT
BT Business has launched its first blog in a bid to give SME customers a better idea of how to use IT and the internet.
The blog will cover topics such as building a website, reaching customers online and ensuring a network is secure.
Martin Faux, Derek Hemphill and David Morgan from BT Business and Ian Fenn, a user-experience and blogging expert will write the blogs.
One of the blog entries read: "We are delighted to let you know that our technical team have resolved the issue that made it necessary for some people to log in twice to access their email via Outlook Web Access."
Corporate blogging is still a controversial subject - some companies have been researching the topic for more than a year to find a way of using it without losing customer interest.
Bernhard Warner, an ex-Reuters journalist and co-founder of blogging company CustomCommunications.co.uk, told silicon.com: "I think it's a smart move. The first-move advantage will establish them as a default expert in this.
"The disadvantage is if they do it badly they could create something that's uninteresting. They must have done some research in this but if their [ISP] service is bad then they will hear about it from readers."
Ownership of all technical areas • Excellent 360 degree communicator • Aggressive, passionate outlook • 8+ years commercial ...
If you require a full job spec please email your CV today to Morgan Recruitment: ben@morganrecruitment.co.uk .Keywords: emarketing social media ...
Server 2003 - Outlook, Outlook Web Access - CCNA/Cisco Networking - Experience in Telephony and security Main duties: Taking the lead in specialist ...
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