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The Advertising Standards Authority (ASA) has decided companies offering connection to the internet can no longer include the word "free" in advertisements unless the entire service is free of charge.
Published: 13 September 2000 18:32 BST
The ASA, an industry self-regulating authority, has informed ISPs that they should not advertise as "free" their internet packages, or any element of those packages, if consumers must pay for any part of the service offered.
The move follows complaints made to the ASA regarding misleading advertisements for web packages and their hidden costs.
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The silicon.com CIO50 2008 profiles the most influential and innovative tech chiefs in the UK across all industries and organisation size, from the biggest FTSE100 companies to high growth dot-com start ups and the public sector. The list was voted on by the UK CIO community and a panel of experts. Find out more in our latest special report.
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