
By John Oates
Published: 19 January 1999 00:20 GMT
Research group, Datamonitor has discovered that UK consumers are paying up to three times as much for Internet access as their counterparts in Sweden.
Costs in Sweden average $5.3 (E4.5) a month compared to $25.44 (E22) for UK Web access per month. The European residential market is worth $2.2bn (E1.9bn) a year - Germany, the Netherlands and the UK account for 74 per cent of this total.
The survey claims that competition between Internet service providers (ISPs) will force many to offer a free service - supported by advertising revenue. The report further claims that as Internet access becomes increasingly commoditised so ISPs will have to look elsewhere for revenue - such as advertising or securing a revenue split with telephone suppliers.
A spokeswoman for Fujitsu which has called for an enquiry into differential pricing in the IT arena across Europe said: "The impact of the euro means there will be a shake-out in these areas as pricing becomes more and more transparent."
She added that Fujitsu was pleased that UK retail pricing of computers and Internet access was now a recognised issue.
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