By Tony Hallett
Published: 28 October 1998 16:55 GMT
America Online (AOL) is to launch a high profile media campaign in the UK next week, with a 12-week series of television adverts.
The online giant - which posted a first quarter profit of $68m this week - has made two 40 second ads, which use a 'friendly genie' character called Connie to target families. The first ad in the £6m campaign will appear next Monday in the commercial break during the News at Ten.
An AOL spokeswoman said the ads, and shorter reminder spots in subsequent weeks, will finish with a freephone number, but no URL. "It's fair to say we're going after new users more than other Internet service providers' customers," she said.
Manage the CRM support teamWork with shared internal resources as well as external partners and service providers to plan work on CRM systems, and to ...
Collect, manipulate, analyze, validate/verify and present numerical data Apply best-in-class mathematical and statistical principles for ...
You will also have a flair for writing PPC adverts. You will hold detailed knowledge of both Google Adwords campaign management and Google Analytics. ...
Agenda Setters 2009
Welcome to the ninth annual Agenda Setters poll – silicon.com's list of the top 50 most influential individuals in the technology and IT industries, from techies and CIOs to entrepreneurs and business leaders. Find out more in our latest special report.
Stories from the web...
Copyright © 2008 CBS Interactive Limited. All rights reserved. Top of page
Digg
Slashdot
Del.icio.us
Stumble
Reddit
RSS Feeds
Peter Cochrane Peter Cochrane's Blog: How the telcos could save themselves Doomed network operators could thrive with a bit of innovation
Peter Cochrane Peter Cochrane's Blog: Facebook saves teen from prison Another unexpected impact of social networking