By Tony Hallett
Published: 28 July 1998 17:18 GMT
Barclaycard has teamed up with BT to connect its customers to the Internet.
Barclaycard users will be able to exchange 900 Profiles reward points - earned by spending £9,000 on a Barclaycard - for three hours Internet access per month for six months, and 18 hours of BT TalkTime.
Dave Birch, director of ecommerce consultancy Hyperion, said: "It was only a matter of time before loyalty schemes found their way onto the Net. From there, it's a small step to visiting Web sites to earn more reward points."
A BT spokesman claimed the venture should help introduce users to Barclaycard's online banking service as well as to BT Internet.
Lead PaaS Application Developer // BT Cloud PermanentJob DescriptionBT is currently building a wide-range of products and services that support Cloud ...
VDC Data Centre Designer // BT Cloud PermanentBT is currently building a wide-range of products and services that support Cloud Computing as well as ...
Experience of Customer-focussed projects, loyalty, reward, retention campaigns,schemes and projects as well as any retail knowledge in general will ...
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