
But can it keep hold of its subscribers?
By Jim Hu writes for CNET News.com
Published: 4 June 2003 11:14 BST
Microsoft said it will release an updated version of its MSN Internet service on Wednesday, the latest salvo in its ongoing campaign to unseat AOL.
The latest update to MSN 8 focuses on beefing up software to block unsolicited bulk email and adds new parental controls. A sneak peek of the software made its rounds on the Net in April under the guise "MSN 8.5."
The new MSN 8 comes a week after Microsoft said it would pay $750m (£460m) to AOL's corporate parent AOL Time Warner to settle an antitrust lawsuit filed on behalf of Netscape. Netscape, a subsidiary of AOL Time Warner, alleged that Microsoft unfairly used its monopoly power in operating systems to stifle Netscape's own Web browser.
Along with the $750m payout, the companies agreed to a number of partnership concessions. AOL will receive a license to use Microsoft's Internet Explorer browser in its proprietary service for seven years. AOL also agreed to consider using Microsoft's Windows Media technology on a nonexclusive basis throughout its service.
Meanwhile, AOL is planning to release the next version of its service in the fall and will test new features throughout the summer. Earlier this week, AOL unveiled the second beta version of its new client, dubbed AOL 9.0 and internally code-named Blue Hawaii.
New additions to the service include a caching system that speeds Web page downloads and a revamped email box with a spam-filtering system. Prior enhancements included adding Apple's QuickTime technology to AOL's media player, joining RealNetworks and Microsoft's Windows Media.
For the latest version of MSN 8, Microsoft is touting a new antispam algorithm that the company says will improve spam blocking. MSN 8 will also forbid embedded HTML images from being presented unless the sender is included in the recipient's address book.
These spam alterations are part of an overall revamp of MSN 8's email service, including mandatory virus scanning for all emails with attachments, a meter that shows remaining memory for storing messages, new navigation tools, and sync features for online and offline contact lists.
Changes in MSN 8's parental controls are mainly navigational in the form of new tabs and buttons to help customise settings.
Both AOL and Microsoft are scrambling to refine their respective online services in the face of subscriber declines from their core narrowband user base. Last quarter AOL said it lost 289,000 US subscribers from the previous quarter, while Microsoft said its subscribers declined by 300,000.
AOL and Microsoft have acknowledged that their narrowband subscriber ranks are thinning. The Net giants are turning their attention to persuading broadband users to pay for high-speed versions of their service for a lower price than their monthly dial-up rates.
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